Once you have built a great website for your accounting and finance firm, it’s time to convert the website traffic into customers. While you’ll have to use many digital marketing tools to generate leads and convert them, an important aspect is to use the right Call to Action (CTAs) in your website. At Pransform, we thrive to empower our clients with the right digital marketing tools. Let us share our expertise to help you choose the top CTAs for your accounting and finance website.
What is a Call-to-Action?
A call to action (CTA) is a short statement designed to spur action from the reader. It means, it compels a reader to take the right action.
A CTA gives the reader a nudge to explore your services. If done properly, CTAs can be the most effective tools to convert leads into sales.
Common examples of CTAs include, “register now”, “sign up”, “buy now”, “click here”, and so on.
Choosing the right type of CTA and placing it in the right places on your website is of utmost importance.
Features of a Good Call-to-Action
Before we move on, let’s briefly discuss the important features of a good call to action. As you may wonder what makes a good CTA that brings results.
The first thing to remember is the CTA should align with your business type. For instance, an e-commerce store would choose a “buy now” CTA. Can an accounting firm afford to place the same CTA?
Here are a few key points to remember, a good call to action:
- Should be simple, short, and straightforward
- Should be benefit-centric
- Visually pleasing with clear formatting
- Visible prominently
4 Top Call-to-Actions for Your Accounting and Finance Blog
There are several top CTAs for your accounting and finance website to choose from. As mentioned above, you should choose the right CTA depending on the nature of your business.
Also, you may need to change the CTAs as you progress through different stages of your accounting and finance services business.
Here are our top 4 picks for the right CTAs for you.
One of the best ways to generate leads is to use email subscriptions. It helps you create an organic email list as well.
You can use the email list for effective email and digital marketing purposes. It is one of the most effective digital marketing tools around as yet.
Another great advantage of using the “email subscription” CTA is to offer quality content to your clients. You may create a compelling copy of newsletters.
Newsletters can also be used to offer valuable information to your clients. For instance, you may send a newsletter to your subscribers to inform them about changing regulatory requirements, important tax season dates, etc.
CTAs for Lead Generation
Lead generation is the ultimate goal of any CTA. That’s the prime purpose of creating an engaging blog as well.
You should carefully choose the right lead generation CTAs. For instance, you offer any accounting or bookkeeping service packages to your clients. You can use a CTA “compare Packages” or “Choose Package”.
An important point to remember with CTAs for lead generation is to place them strategically across the blog. You may include them in the relevant blogs that describe the services you offer. You can also place them under the categories or the main page sections of the blog.
Schedule a Meeting
Many clients of accounting and finance services like to book an appointment before partnering with the service provider. Thus, “schedule a meeting” is a natural fit for your CTA collection.
You should offer online meetings intuitively as it has become the norm these days. In that way, you can schedule a meeting conveniently with the clients. It will also expand your market share beyond geographical boundaries.
Having a social media presence is a pivotal aspect of digital marketing. Business and individual clients both engage through social media.
Having a social media sharing or subscription CTA is one of the top choices for your blog. It can help you expand the marketing base through social media platforms as well as engage potential clients.
Choosing the right social media platforms is also important. For instance, as an accounting firm, LinkedIn should be your priority as a go-to social media platform.
You can choose any CTA that suits your business needs. These top 4 CTAs can fit in your website at any stage of your business.
Do take a look at the digital marketing services we offer to our clients as well.