YouTube is one of the biggest video content platforms, importantly, a big search engine too. As a financial service provider, you cannot miss such a big opportunity to create a compelling marketing impression on your customers. The attention span of website visitors is getting shorter. Video marketing is an effective tool for your tax season marketing campaign. When done correctly, it can help you create brand recognition, win new sales, and retain existing customers. At Pransform, we always thrive to offer the best marketing and financial technology solutions to our customers. Let us explore how YouTube video marketing can boost your tax season marketing campaign.
How YouTube Videos Can Boost Your Tax Season Marketing?
When it comes to videos, YouTube is the household name. The best part of this forum is it works as one of the largest search engines just like Google. YouTube videos are not limited to your channel only.
If you haven’t started video marketing yet, you are missing a significant revenue stream. Here are a few compelling reasons for you to get started with YouTube videos that can boost your tax season marketing efforts, and eventually sales.
Generate More Leads (Opportunities)
Videos attract more views and visitors on any platform than any other digital marketing tool. You can attract visitors on the YouTube channel, embed videos in your blog, or share them on social pages. The key point here is to script videos correctly. If you can share the message convincingly, you can convert those leads into new business opportunities instantly.
Make sure your videos are engaging. Also, ensure to talk about your customers’ needs. For example, in your case, talk about the potential problems and challenges of a tax season.
Win New Sales
YouTube video marketing helps you stand out from the crowd. Not many businesses leverage this marketing tool. Certainly, not many businesses in the financial services industry utilize this powerful tool to its maximum potential. Compelling videos convince visitors and win you new sales. Videos are powerful enough to convey the right brand message to your potential customers. You can describe a long story in a few seconds with an engaging video.
Increase Website Engagement
Once you create YouTube videos for a dedicated digital marketing campaign, you can embed them into your business website. Videos increase your blog engagement manifolds. More customers are finding it easier to watch a video rather than read a lengthy blog. Similarly, videos are a great tool to increase your website SEO metrics.
Educate Customers – Explainer Videos
One great feature that only video marketing offers is its utility to educate customers. You can use videos to boost website traffic, engage customers, make blogs look beautiful, and so on. However, for many reasons, the best use of videos can come in the form of explainer videos. For example, if you create short explainer videos that answer key questions about the tax season, it will help you satisfy more customers.
Create Brand Recognition
It goes without saying that video marketing is an effective tool to create brand recognition. You’ll use your brand logo, marketing campaigns, slogans, vision, and mission lines to create brand value. If you can fully utilize this multi-feature marketing tool, it can bring several benefits to your business. Branding is of utmost importance in winning new sales as well as retaining the current customers.
YouTube Videos Build Trust
Once you start using YouTube videos consistently as a marketing tool, you develop a relationship of trust with your customers. As mentioned above, you’ll need an effective and consistent approach. You can use videos for several purposes including explainer videos, brand recognition, and marketing advertisements.
Tax season is always busy and competitive for financial service providers. New customers hardly explore untested tax agents in a busy season and a competitive market. Thus, it’s pivotal to create a lasting and trusted relationship with new and existing customers.
YouTube Videos Encourage Social Shares
Last but not the least, YouTube videos are easy to share on social media pages. Conversely, when you embed YouTube videos into your blog and social media pages, it encourages customers to share the content across these platforms. Thus, YouTube video marketing creates a multi-facet impact on your broader marketing campaign. Since, in a busy tax season, you’ll be facing stern competition, it’s important to create a proactive and effective video marketing campaign.
At Pransform, we have a team of digital marketing experts that can help you adopt a winning marketing campaign. You should plan for the tax season marketing campaigns and beyond now.