4 Go-To Marketing Strategies for CPAs during COVID-19
As businesses continue exploring ways to sustain and thrive during this phase, we’ve enlisted 4 marketing strategies for CPAs to get your digital footprint off the ground.
These Common Challenges Actually Grow Your Practice
Grow Your Practice by Turning Common Challenges into Competitive Advantages Accounting Firms Operations and Technology Survey 2016 (AFOT Survey) revealed top challenges faced by accounting and tax firms. 20 key findings from this survey indicate that some issues are commonly faced by a majority of your competitors. One in 3 accounting firms faces workflow efficiency challenges, despite…
The Greatest Challenge in Accounting Profession
What is the greatest challenge in Accounting profession? Continuously evolving technology? Ever growing complexity in regulations? Competition? Fee pressures? Staffing challenges? Succession issues? Relevancy? Changing client expectations? Indeed, these are challenges, but what is the greatest challenge in Accounting profession? “How do I grow my practice without the expensive investment that I need for growth?”…
You Get This Result When You DON’T Attend Conferences
You Get This Result When You DON’T Attend Conferences & Trade Shows “Glad that I stopped by”, said Victor, at AICPA Tech+ Conference in Orlando, one of the topmost conferences in the Accounting profession. I asked him “and why are you saying that?” His answers shocked me. Victor (real name), was an experienced CPA. He was…
Stop Trying to Create Value That’s Not Appreciated
Have you ever said “Clients don’t appreciate my value”? Accountants can let clients dump on them. (Remember clients calling in and taking away 30 or more minutes, for free?). It is good if you want to hone your skills i.e. to “practice”, but terrible if you want respect (and earn your worth). You need to…
The Only 3 Ways Accountants Earn Entrepreneur’s Trust
The Only 3 Ways Accountants Earn Entrepreneur’s Trust Deliver These Three Results to Ensure Success of Your Practice Entrepreneurs deal with uncertainty, all the time. And they look to accountants to deliver them some kind of certainty in those uncertainties. When accountants consistently deliver an ability for entrepreneurs to navigate their uncertainties in a better…
CPAs: To Be On The Cloud; or Not To Be? The FUNctional Perplexity!
A FUNctional Take On “The Cloud and Accounting Profession”. Cloud has clouded the accounting profession over the last few years. Many accountants are “on the cloud” already. Everyone else seems to have heard of the cloud. And the BIG question on their minds is: (Whether) To be on the cloud; or not to be ?…
How Will Accounting Firm of The Future Do Business?
A FUNctional Take On The Accounting Firm of The Future! With cloud, automation, integration, more powerful software that can perform increasingly more complex decision-making etc., what does the future hold for the accounting profession? My take is that the biggest strength of the accountants will NOT deplete with the onset of technologies. It will just…