A couple of decades ago, if someone needed an accountant, they would turn to a phone dictionary. These days they all turn to the internet for a quick search. Fast forward, and they do not need to type in Google, they ask Google’s Siri to find what they are looking for. Clients looking for a…
Once you understand the importance of digital marketing for your CPA firm, it’s time to choose the right partner. Digital marketing agencies are all experts in marketing, they’ll all look the same to you. But they aren’t always the same for many reasons. Accounting firms would naturally evaluate the digital marketing agency with a cost-benefit…
Cloud accounting is the future of accountancy, in fact, of all businesses. If we say, the future has arrived earlier due to increasing shifts to remote working, it wouldn’t be wrong. We have seen more conventional businesses moving online, going digital, and shifting to cloud software than ever before in the last year or so.…
Technology transformation is a key global trend that is rapidly changing the business environment. Digital transformation means more businesses are adopting socially enabled and mobile technologies for business processes. Digital marketing is a core component of the new era of digital transformation. In today’s world of mobile users, the internet of things and social media…
Email marketing remained the core component of digital marketing for years. It seemed that email marketing had faded. In reality, it still remains one of the most effective components in digital marketing. The new normal of remote working and client interactions mean email marketing will remain an effective tool. CPAs are advisors and consultants of…
2021 is well under way – here’s a look at some major remote accounting trends that we’re excited about! We observed a meteoric rise in remote working in the past 12 months. The adaption to remote working was more with compulsion rather than optional due to coronavirus restrictions. It’s worth mentioning that few industries had…
As businesses continue exploring ways to sustain and thrive during this phase, we’ve enlisted 4 marketing strategies for CPAs to get your digital footprint off the ground.
Digital consumption is higher than it has ever been. Here are 3 easy to implement digital marketing strategies for CPAs to follow in 2020 and beyond.
