Do You Bill These Hours To Your Clients?

Last month, a reputed CPA firm celebrated “The End of Billable Hours”, in a widely publicized event. Value Pricing does not take away the hours of efforts but clients are increasingly unwilling to pay for excessive time taken to accomplish the tasks for completing their work. You would be surprised to know the cost of…

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Beyond Tax Season: How Do You Plan To Grow Your CPA Practice?

Beyond Tax Season: Where will your accounting business’ future growth come from? My meeting with Tim, the Managing Partner of a CPA firm couldn’t have started off more worse ! He was on the phone with one of his clients who was yelling at the other end of the phone “how the heck can you…

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Why Should I Do Business with Your Firm?

As a CPA firm, do you get most of your new clients through referrals? That’s because consumers of accounting and tax, and audit services, on their own, are unable to differentiate one CPA firm from another. They rely on the recommendations of trusted professional service providers and community leaders. The main reason consumers can’t differentiate…

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What Do CPA Firms Say to Differentiate?

What does a CPA firm say to differentiate itself in the market? Which words a CPA firm uses to differentiate? One word that you will always hear as a CPA firm owner or partner is “Differentiation”. Your business coaches, advisers, consultants, friends and even clients will ask you to differentiate yourself in the market. Being…

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The 3 Biggest Mistakes CPAs Make

Not Differentiating Themselves Many CPAs cannot articulate how they differentiate themselves from their competition. Most CPA websites look the same. If CPAs themselves can’t explain how they are different, how can they expect the average consumer of accounting and tax services to? Those CPAs that do not differentiate themselves are often selected by prospects based…

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CPA Firms’ Top 10 Initiatives

What are CPA firms planning for the future? Pransform engaged with over 250 CPAs at the New York and New Jersey Accounting Shows in May. Here is the list of Top 10 initiatives (not in any particular order of importance) CPAs’ are planning for the their businesses: Strategic Management and Corporatization: CPAs want to move…

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What Are CPAs Shopping Now?

Pransform exhibited at the highly successful 2012 Accounting Technology New York Show & Conference on May 1-2, 2012. Several CPAs met Pransform at the show – they all came in – sole practitioners, small firms (1-5 employees) and larger firms. Here is a quick take from our discussions with them. The top three things CPAs…

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Is Business Development Solely the Responsibility of CPA Firm Partners?

No – according to a recent survey conducted by CPA Trendlines, an online information service for CPAs. One-half of respondent firms were not satisfied with the participation in lead generating activities at their firm. The lack of overall participation appears to be a shared responsibility of partners and staff. Partners Staff professionals are not asked…

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Is Commoditization Coming To YOUR Practice?

Will the Traditional CPA Client Acquisition/Service/Retention Model Survive More Economic Decline? As the economy continues to be mired in high unemployment, high gasoline prices, flat growth and competitive pressures on pricing, CPA firms struggle to retain clients who want to commoditize the industry. This empowerment takes the form of asking/demanding price relief for compliance-oriented services…

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Transform Your Processes: Top 3 Questions You Should Ask Before Spending Your Hard Earned Dollars

We are good. Why transform? Most likely, you use one of the new generation smart phones. Why? You know it. Like “What Got You Here Won’t Get You There”, there are many bestselling books out there. Change is the only constant, isn’t it? You want to do it better, always. You want to outperform your…

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