Pransform Unveils A New Logo Pransform, Inc., a business process transformation solutions provider from Chicago, IL, has launched a new...

The answer to “what is innovation” is different for each different profession. And for Accounting Profession, it is a long held belief...

Your accounting services pricing IS related to client psychology! Huh !!! What’s your price got to do with client psychology? It’s Tax...

Hello. Got source documents. Prepared return. Filed. See you next season. Thanks. Is that the path it goes for you as a tax preparer? Can...

Yes! You read it right! The most popular poll (with keywords “CPA” and “Tax”) on LinkedIn revealed a very interesting insight into the...

The most popular poll (with keywords “CPA” and “Tax”) on LinkedIn revealed a very interesting insight into the minds of tax preparers....

When you get new clients with higher fee rates; when they turn in their source documents early and you also have a nice paperless office...

A CPA firm in San Francisco hires programmers! Do you? You have a personality. People see some personality traits in you. For example:...

How is Firm Owner Compensation Related to Paper Routing Sheets? Does your firm use paper routing sheets? If yes, as an owner/ partner of...

Seven days a week. 12 – 18 hours a day. Seldom a healthy meal with family. Not seeing daylight even when weather permits. Burn to earn?...

All of us want to get better at what we do. We are driven by money, professional fulfillment or both. Here are 5 steps you can take to...

Mike : “Bill, I need your help. My staff quit suddenly and I need you to help me with bookkeeping”. Bill : “I am sorry Mike, but my firm...

Last month, a reputed CPA firm celebrated “The End of Billable Hours”, in a widely publicized event. Value Pricing does not take away the...

Beyond Tax Season: Where will your accounting business’ future growth come from? My meeting with Tim, the Managing Partner of a CPA firm...

As a CPA firm, do you get most of your new clients through referrals? That’s because consumers of accounting and tax, and audit services,...

What does a CPA firm say to differentiate itself in the market? Which words a CPA firm uses to differentiate? One word that you will...

The most crowded exhibitor booths at the New York, New Jersey and California Accounting Shows this year were the technology solutions or...

Many CPAs cannot articulate how they differentiate themselves from their competition. Most CPA websites look the same. If CPAs themselves...

What are CPA firms planning for the future? Pransform engaged with over 250 CPAs at the New York and New Jersey Accounting Shows in May....

Pransform exhibited at the highly successful 2012 Accounting Technology New York Show & Conference on May 1-2, 2012. Several CPAs met...