What If Only 19% of Your Clients Trust You?

What if someone offers you free money, say $50? Will you take it immediately? In his bestselling book “Predictably Irrational”, celebrity Author Dan Ariely informs about an astonishing finding about “The Cycle of Distrust“. Several students set up a booth on the street giving away “Free Money.” Not vouchers for money, not rebates, but actual…

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In Search of Better Next Tax Season? You Want These Three Issues Managed Better.

Here are some startling but recent research report backed headlines on CPATrendlines:Staff Turnover Escalates into Epidemic at CPA Firms: Professional staff turnover has jumped by as much as 50% in one year, averaging now almost 18%. These results were across all firm size ranges.Accounting Firms Launch New War for Talent: Firms are hiring, and many…

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A Case Study in Using Linkedin

Do you feel your social media efforts are NOT really profiting you the way you expected?Ask the question “What is the one most important thing in the Internet world?” and the most common answer you will get is “relevancy.”Let’s take the example of what you are doing right now. You are on the CPA Trendlines…

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