A CPA firm in San Francisco hires programmers! Do you? You have a personality. People see some personality traits in you. For example:...

Seven days a week. 12 – 18 hours a day. Seldom a healthy meal with family. Not seeing daylight even when weather permits. Burn to earn?...

All of us want to get better at what we do. We are driven by money, professional fulfillment or both. Here are 5 steps you can take to...

Mike : “Bill, I need your help. My staff quit suddenly and I need you to help me with bookkeeping”. Bill : “I am sorry Mike, but my firm...

Last month, a reputed CPA firm celebrated “The End of Billable Hours”, in a widely publicized event. Value Pricing does not take away the...

Beyond Tax Season: Where will your accounting business’ future growth come from? My meeting with Tim, the Managing Partner of a CPA firm...

As a CPA firm, do you get most of your new clients through referrals? That’s because consumers of accounting and tax, and audit services,...

What does a CPA firm say to differentiate itself in the market? Which words a CPA firm uses to differentiate? One word that you will...

The most crowded exhibitor booths at the New York, New Jersey and California Accounting Shows this year were the technology solutions or...

Many CPAs cannot articulate how they differentiate themselves from their competition. Most CPA websites look the same. If CPAs themselves...

What are CPA firms planning for the future? Pransform engaged with over 250 CPAs at the New York and New Jersey Accounting Shows in May....

Pransform exhibited at the highly successful 2012 Accounting Technology New York Show & Conference on May 1-2, 2012. Several CPAs met...

No – according to a recent survey conducted by CPA Trendlines, an online information service for CPAs. One-half of respondent firms were...

Will the Traditional CPA Client Acquisition/Service/Retention Model Survive More Economic Decline? As the economy continues to be mired...

How much do you charge for 3,840 hours of work? Benefit minus cost equals value. Nobody else understands this better than CPAs. When it...

We are good. Why transform? Most likely, you use one of the new generation smart phones. Why? You know it. Like “What Got You Here Won’t...

CPA firm offerings can be as simple as tax return and financial statement preparation (Quick Books) to a comprehensive “suite” of...