What Accounting Firms Should Look for in A Digital Marketing Agency

Once you understand the importance of digital marketing for your CPA firm, it’s time to choose the right partner. Digital marketing agencies are all experts in marketing, they’ll all look the same to you. But they aren’t always the same for many reasons. Accounting firms would naturally evaluate the digital marketing agency with a cost-benefit…

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9 Things You Need to Do to Avoid Being Overworked

Are you: Overworked, overwhelmed and overscheduled? Taking work home with you? Experiencing staff coming to you with problems that you feel they can solve themselves? Worrying that your staff will make mistakes and make clients angry? Spending precious time checking and correcting work done by staff? If you answered “yes” to 2 or more of…

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This Is Why Client Psychology Decides Your Pricing

Your accounting services pricing IS related to client psychology! Huh !!! What’s your price got to do with client psychology? It’s Tax Season. Your clients want their tax returns done. As soon as possible. All they want is “compliance”. And compliance is a commodity business. Very price sensitive. Irrespective of what you say to differentiate.…

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Beyond Tax Season: How Do You Plan To Grow Your CPA Practice?

Beyond Tax Season: Where will your accounting business’ future growth come from? My meeting with Tim, the Managing Partner of a CPA firm couldn’t have started off more worse ! He was on the phone with one of his clients who was yelling at the other end of the phone “how the heck can you…

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