3 local SEO lead generation tips

Local SEO lead generation for accounting firms has become increasingly important. The competition is getting stiffer and you need to find ways to stand out from the crowd. At Pransform, our digital marketing team helps our accounting firm partners to create winning strategies.

Here are 3 hand-picked local SEO lead generation tips for accounting firms.

3 Local SEO Lead Generation Tips for Accounting Firms

Accounting firms need to attract local customers more often. Their SEO strategy should also align with the goals of winning local business. However, it isn’t easy to attract the right customer in a fiercely competitive market. First of all, accounting firms need to step up their digital marketing campaigns. Local SEO and lead generation strategies are integral parts of it.

Here are 3 winning tips for accounting firms for their local SEO and lead generation.

Optimize for Google My Business and Social Media

“Think with Google” research report says terms like “near me” and “where to buy” have increased by 200%.

What that means for accounting firms is that more clients are interested in local businesses than ever before. Google is the largest search engine. Therefore, take it as a prerequisite to set up your Google My Business page.

Local searches work on social media similarly. You should create a social media business page across useful social media platforms. Facebook and LinkedIn are the most preferred social media platforms for accounting clients.

Here are a few quick tips for you to increase your local Google and social media business page presence.

  • Create a Google my business page right away.
  • Include all relevant details such as complete work address, opening and closing hours, contact number, email address, and website link.
  • Create a business page across different social media platforms like Facebook, Twitter, and LinkedIn.
  • Use the same profile picture and cover images across different platforms for consistency and branding.
  • Once you have created a beautiful and informative Google My Business page, share it across social media platforms to boost your local SEO.

Create Smart and Compelling Content

When it comes to SEO, there is no better way to win it than creating winning content. You cannot discard the importance of other SEO tools here.

By smart content, we mean creating informative and useful content for your clients. Remember, your clients are businesses that require accounting services. They would want to hear something authentic from your side.

More website visitors want to read informative posts and insights from business leaders than ever. It means if you create relevant, smart, and compelling content, you are winning the visitors to your website.

Here are a few tips for you on content management:

  • Create a blog for your website and update it regularly.
  • Create informative posts and offer value to your accounting clients.
  • Update your clients on industry news and changing trends.
  • Offer valuable information in the form of articles, videos, infographics, and short courses whenever possible.

Finally, create relevant and SEO-optimized content that ranks locally.

Create A Winning Lead Generation Strategy

Once you go through the local SEO setup and start creating winning content, it’s time to focus on lead generation strategies.

As an accounting firm, your aim should be to generate maximum leads and convert them to winning clients.

Let’s discuss three key stages of a lead generation strategy.

Lead Capture

Traditional approaches to lead capture included “call-to-action” buttons, “sign-up here” “like” and so on. These are still useful lead capturing items. However, the trends are changing and clients want to see more.

You should offer compelling content, useful information, and other valuables (lead magnets) to your clients before asking them for a sign-up.

Lead magnets

Lead magnets are anything useful that glue your clients to your website. It can be anything including posts, infographics, webinars, etc.

An effective lead capture strategy is to offer valuable content before asking your client to stay. For instance, offer a free webinar or a short course before asking for email signup to your potential clients.

Lead Conversion

The third and most important step is to use effective lead conversion techniques. Use landing pages, social media posts, paid advertisements, and Google ads to create and convert leads.

You can ask for inbound links, sponsored posts, and other external marketing tools that bring leads. Your lead conversion will ultimately depend on your optimized services that should align with the appeal you created with the advertisement.

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