The 3 Biggest Mistakes CPAs Make

Not Differentiating Themselves Many CPAs cannot articulate how they differentiate themselves from their competition. Most CPA websites look the same. If CPAs themselves can’t explain how they are different, how can they expect the average consumer of accounting and tax services to? Those CPAs that do not differentiate themselves are often selected by prospects based…

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CPA Firms’ Top 10 Initiatives

What are CPA firms planning for the future? Pransform engaged with over 250 CPAs at the New York and New Jersey Accounting Shows in May. Here is the list of Top 10 initiatives (not in any particular order of importance) CPAs’ are planning for the their businesses: Strategic Management and Corporatization: CPAs want to move…

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What Are CPAs Shopping Now?

Pransform exhibited at the highly successful 2012 Accounting Technology New York Show & Conference on May 1-2, 2012. Several CPAs met Pransform at the show – they all came in – sole practitioners, small firms (1-5 employees) and larger firms. Here is a quick take from our discussions with them. The top three things CPAs…

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Is Business Development Solely the Responsibility of CPA Firm Partners?

No – according to a recent survey conducted by CPA Trendlines, an online information service for CPAs. One-half of respondent firms were not satisfied with the participation in lead generating activities at their firm. The lack of overall participation appears to be a shared responsibility of partners and staff. Partners Staff professionals are not asked…

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Is Commoditization Coming To YOUR Practice?

Will the Traditional CPA Client Acquisition/Service/Retention Model Survive More Economic Decline? As the economy continues to be mired in high unemployment, high gasoline prices, flat growth and competitive pressures on pricing, CPA firms struggle to retain clients who want to commoditize the industry. This empowerment takes the form of asking/demanding price relief for compliance-oriented services…

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Transform Your Processes: Top 3 Questions You Should Ask Before Spending Your Hard Earned Dollars

We are good. Why transform? Most likely, you use one of the new generation smart phones. Why? You know it. Like “What Got You Here Won’t Get You There”, there are many bestselling books out there. Change is the only constant, isn’t it? You want to do it better, always. You want to outperform your…

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Do CPAs Know What Clients Want?

CPA firm offerings can be as simple as tax return and financial statement preparation (Quick Books) to a comprehensive “suite” of services including audits, tax planning strategies, litigation support services, entity planning, estate and succession planning, and a host of additional business advisory services depending on the expertise of the firm. The focus however should…

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