Why Accounting? Your Clients Want to Know

“People don’t buy what you do, they buy why you do it.”We are used to getting asked “What do you do for living?” But when someone asks “Why,”we have to dig deeper to answer that question. Celebrity author Simon Sinek wrote a revolutionary book called “Start With Why”. He says, based on complex research results,…

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10 Top Firm Growth Initiatives of 2013

What are Accounting and Tax Prep. firms doing to grow their business right now? Throughout May and June, Pransform interacted with over 1,000 Accounting and Tax professionals at New York, New Jersey and California Accounting shows; and at AICPA Tech Plus at Las Vegas and then at Scaling New Heights at Orlando. We compiled a…

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See how much more you can make, use calculator to define cost savings

Your Current Staff Costs: Change the figures in GRAY cells right to calculate your savings potential. This calculator is for illustration purposes only. To work out the costs savings in your business, it is required that we undertake an analysis of your current business processes and costs there of, and formulate appropriate solution to create…

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Grow Your Firm in 7 Defining Steps

You’re busy, stressed, and lazy. There, I said it. Don’t take offense though, I mean no disrespect; this is just a common issue with most struggling businesses. And if you are not busy, stressed and lazy then you probably don’t need to read this newsletter because you’ve figured out how to run a profitable business.…

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How Are Accounting Firms Innovating?

The answer to “what is innovation” is different for each different profession. And for Accounting Profession, it is a long held belief that accounting profession’s innovation originates mainly from the technology companies that provide accounting and related softwares. This belief can get demolished in a jiffy if you read this extract from what IBM Chairman…

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This Is Why Client Psychology Decides Your Pricing

Your accounting services pricing IS related to client psychology! Huh !!! What’s your price got to do with client psychology? It’s Tax Season. Your clients want their tax returns done. As soon as possible. All they want is “compliance”. And compliance is a commodity business. Very price sensitive. Irrespective of what you say to differentiate.…

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How Will You “Wow!” Your Clients In Tax Season?

Hello. Got source documents. Prepared return. Filed. See you next season. Thanks. Is that the path it goes for you as a tax preparer? Can you find a way to put in a Wow! somewhere on that path? Here are some… The Perfect One. No Taxes Owed. No Refund: What do you do with such…

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Extend Your Happy Holidays Into Tax Season!

Yes! You read it right! The most popular poll (with keywords “CPA” and “Tax”) on LinkedIn revealed a very interesting insight into the minds of tax preparers. 26% voters expressly indicated that they wanted clients to turn in source documents in early. And 26% more voters wanted “Family, Healthy Meals & Seeing Daylight”, indirectly indicating…

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